Joshua Millman checking on coffee beans.

This Is Passion House | Passion House

This effort is a great example of how documentary techniques can ground the viewer in an authentic moment, really cultivating engagement. But, feeling like you’re experiencing a raw moment doesn't mean care with the visual storytelling should be secondary. You can be honest, with control – real, yet with expectations.

It all comes down to intent and careful management. This piece highlights the intersection of an authentic storytelling technique and aspirational visuals to create an engaging piece with rich and beautiful flourishes.

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