A Note From Dr. Chris | Donohoe Pediatrics
When producing content we try to leave room for discovery. While shooting a series of videos for Donohoe Pediatrics, we learned Dr. Chris had a really powerful way of connecting with kids, which we absolutely needed to capture. So, in addition to other objectives, we spontaneously filmed this docu-style vignette which really helps authenticate what makes Donohoe Pediatrics special. And authenticity is everything, because it allows you to show your viewer, instead of telling them.
When you show instead of tell, you leave the viewer room for their own interpretation, making the engagement more personal. This is a great example of how a well-structured shoot allows the freedom to create additional content when opportunities present themselves.